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Dominion Homes 1997-2002

They build homes in all price ranges
Joe’s mass-appeal VO appealed to a variety of cost options
Eventually a top-3 homebuilder in Central Ohio

AT&T (2007)

This :60 radio touted AT&T as “the better 3G experience”
Obvious counter to #1 carrier Verizon; this campaign kept AT&T a respectable competitor.